Thursday, 20 July 2017

App Store Optimization to improve App Ranking



App store optimisation techniques or ASO are used to improve the discoverability of an app in the application store, like Google Play store and Apple App store. Improving your visibility essentially means improving the discoverability and thus traffic, which ultimately results in users downloading the app.
App store optimisation techniques doesn’t just impact your traffic but directly contributes to higher downloads, more usage and revenue. ASO essentially ranks your app high in the store’s search result page for keywords relevant to you. It is very much similar to SEO in its purpose and basic working. The major difference is in the factors that contribute to the ranking. In both the major app stores, unique algorithms are used to arrive at the ranking of the apps in the results page.

The algorithm finds the rank of a particular app by evaluating various metrics like visits, downloads, ratings, reviews, uninstalls etc. Another important factor in ranking is the reliance of the searched keyword to your app. App store optimisation services focuses on various activities to improve the factors contributing to the ranking like alter the app’s metadata, getting better ratings, more reviews, more attractive graphics etc.
ASO also analyses stats across various user journey stages like introduction to the app, usage of the app, retaining the user, engaging the user etc., and strives to find the weak points and strengthen them. Through App store Optimisation techniques you can track keyword ranking, understand keyword to install relations, track a competing applications performance and even influence it. Hire ArtLumen today and get your App ranked high in the Play store and app store through our unique app store optimisation services.

Visit Us : www.artlumen.in
Call Us :  +91 9061 645 458
Mail Us : info@artlumen.in

Friday, 28 April 2017

Interactive IT Solutions

Interactive IT solutions is an up and coming area in IT industry that has immense potential. With interactive IT product modules being developed in general by solutions companies and also specific customised modules being made as per the requirements of the particular customer, interactive solutions might be just what you need to create an edge over your competitors by providing your customers a completely unique and memorable experience. Do not misunderstand that interactive solutions are not for you or are out of reach for you. With ArtLumen providing custom made interactive IT solutions in Kochi as per your budget and your needs, you need only tell us your requirement and let us do the rest.

interactive IT solutions in Kochi

Our team at ArtLumen working on digital interactive solutions puts your satisfaction first. By taking the time and effort to understand your specific problem or your needs and coming up with innovative interactive methods to address them, ArtLumen will help you discover one of a kind interactive solutions to improve your business. Throughout the process of development too, our team will connect with and constantly take, your opinion and feedback to make the product as tailored to your needs as can be. You can also always go for faster delivery by purchasing our custom made products, or semi customizing our products to your requirement. 


Interactive IT Solutions

Some of our extensively used and popular products are multi touch interactive screens, wall and floor projections etc. A product that has brought much acclaim to ArtLumen is its virtual try digital interactive solution that lets users virtually try on jewellery and find the piece that suite them best. It is already being used in one of the leading jewellery brand in south India and has had tremendous success. So if you have a need that requires an innovative solution or have an idea you want implemented get in touch with ArtLumen Interactive Solution in Kochi.

Thursday, 20 April 2017

Digital Marketing Agency in Kerala

Artlumen Pvt Ltd is one of the emerging digital marketing agency that is making a name for itself with its superior quality work and customer oriented approach. Artlumen deals with several business organisations to help them improve their business and the visibility in world wide web or in search engine results page.

Unlike other online marketing companies in Kerala, Artlumen not only offers superior quality online marketing services, but also helps in guiding the business in the desired direction with the help of digital marketing strategies from subject matter experts.

Digital Marketing Services provided by Artlumen include

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay Per Click (PPC)
  • App Store Optimization (ASO) 


Search Engine Optimization (SEO)


Search Engine Optimization is the technique of improving the ranking or visibility of a webpage or website in the organic search engine result page. This can be achieved by including certain search engine friendly elements to the website. Search engine optimization generally includes 2 techniques - onpage optimization and offpage optimization. Onpage optimization is a technique which need the careful selection of relevant keywords that need to be included in the various website elements, such as HTML code, textual content, and images to make the pages prominent to the algorithms of search engines, whereas ‘offpage’ optimization concentrates on creating backlinks. The Artlumen team consists of experienced SEO strategists and analysts to provide you quick results with respect to visibility.
SMM or Social Media Marketing is another form of digital marketing that uses social networking sites like facebook for marketing. SMM is a technique which aims on enhancing customer reach and brand exposure. This is achieved by creating relevant and useful content that users will share in their social network thus helping the company to increase the brand visibility. Artlumen consists of a team of Social Media Marketing Managers to implement these activities and thus help in developing brand awareness and online reputation.

PPC or Pay-Per-Click is an online paid advertising technique. It is one of the most powerful digital marketing technique where a fee (cost per click) is taken from the advertiser every time someone clicks on their ad. In PPC, visits are brought to the site by providing a payment, instead of getting the visits organically.






ASO or App Store Optimization is the technique of ranking mobile apps in the app store search result by optimizing the app. The ranking of your app may result in the visibility of your app to potential customers, which helps to drive traffic to the app’s page in the app store, thus increasing the chances of taking the action of downloading the app.


Artlumen Pvt Ltd is one of the best digital marketing companies in Cochin, whose areas of excellence are SEO, SMM, ASO and PPC. To know more click on : http://artlumen.in/digital-marketing.php